Chaser’s War on Everything - Road Tests
Last week I introduced you the Australian show, The Chaser’s War on Everything.
One of the segments they do is called the Ad Road Test, where they take an ad and “find out if the claims made by the advertising companies stack up in the real world.” As in, if you see a commercial where a patron walks into a fast food place, asks a question, and the answer is sung back by the staff, they will go out and test to see if that really happens.
That’s the most basic explanation, but you get what I’m talking about.
In this ad road test, they are testing out the Nicorette ad where a man is offered a cigarette and a pep squad shows up saying, “No, Gary, no.” (shown in the clip) Now, if a pep squad showed up in front of a real smoker in real life, would that stop him from smoking? Watch and find out.
YouTube, video, the chaser’s war on everything, Australia, road tests, ads, nicorette, nicorette ads, television ads
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